Like, Comment, Retweet: Understanding Student Social Media Preferences
AbstractThe majority of academic libraries currently use one or more social media websites in their efforts to communicate and engage with students. Some of the most widely used sites are Facebook, Twitter, YouTube and Instagram. Education students at the University of British Columbia were surveyed and asked to rank whether they preferred receiving Library communications from Facebook, Twitter or WordPress (blogs). The results indicate that students ranked Facebook first, WordPress second and Twitter third. Students also provided explanations for their rankings, and Facebook was the top choice because it is the most widely used as well as the most convenient way to access Library information. Additional research in this area should be conducted at other academic libraries. La plupart des bibliothèques utilisent actuellement un ou plusieurs sites web des médias sociaux en essayant de communiquer et d’interagir avec les étudiants. Certains des sites les plus utilisés sont Facebook, Twitter, YouTube et Instagram. Un sondage a demandé aux utilisateurs de la bibliothèque éducative de l’Université de Colombie-Britannique s’ils préféraient recevoir les communications via Facebook, Twitter, ou WordPress (les blogs). Les résultats indiquent que les étudiants ont classé Facebook au premier rang, suivi de WordPress et Twitter au troisième rang. Les étudiants ont aussi expliqué leurs classements: Facebook est le premier choix, car il est le plus utilisé et aussi le moyen le plus pratique pour accéder aux informations de la bibliothèque. Les recherches supplémentaires traitant cette question devraient être menées par d’autres bibliothèques académiques.
Copyright (c) 2016 Partnership: The Canadian Journal of Library and Information Practice and Research
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
As a condition of publication in Partnership, all authors agree to the following terms of licensing/copyright ownership:
- First publication rights to original work accepted for publication is granted to Partnership but copyright for all work published in the journal is retained by the author(s).
- Works published in Partnership will be distributed under a Creative Commons Attribution-Non-Commercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0) .
Authors retain copyright ownership of the work, but no permission is required from the author(s) or the publisher under the following conditions:
- Authors give explicit permission for others to copy and redistribute in any medium or format, as long as the original source and author(s) are properly cited and the material is not used for commercial purposes.
o If others remix, transform, or build upon the work, they may not distribute the modified material.
- Authors grant permission for their work to be indexed in full text form in commercial indexes.
- Exceptions to the application of the CC BY-NC-ND 4.0 license may be granted at the author(s)’ request.
- Authors may enter into separate, additional contractual agreements for the non-exclusive distribution of the published version of the work, with an acknowledgement of its initial publication in Partnership.
- Authors are permitted to post their work online in institutional/disciplinary repositories or on their own websites.
- It will be the responsibility of the authors to secure all necessary copyright permissions for the use of 3rd-party materials in their manuscript. Authors will be required to provide written evidence of this permission upon acceptance of their manuscript.
Note: This license applies to all works published after February 1, 2016. Articles published before this date are under CC BY-SA license.